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Plan 1 Year of Content in 1 Hour (or less) with ChatGPT

  • Writer: Shi Dolor
    Shi Dolor
  • Apr 3
  • 6 min read

Updated: Jul 10

Shi explains how to create one year content plan in one hour

ShiFT Focus: AI-powered workflows, strategic clarity, time-leveraged content planning, audience-first content creation, content marketing for founders



🧠 Imagine This...

You sit down, open your laptop, and plan an entire year of content—in under an hour. Sounds borderline illegal, right?


Here’s what that actually looks when done with ChatGPT and the right strategic prompts: We did this in 35mins for Sweet Treats cupcake bakery.


📅 Sweet Treats 1 Year Content Plan

Month

Theme

Week 1

Week 2

Week 3

Week 4

January

New Year, New Flavour

Time-lapse video of creating a bold new flavour

Poll: Choose our next healthy-ish cupcake

Behind the scenes: New Year baking resolutions

Email: ‘Top 5 cupcakes to try in 2026’

February

Baked with Love

Valentine’s Day cupcake gift guide (carousel)

Crème-filled heart cupcake video reveal

Customer love story post + giveaway

Email: Limited edition love box pre-order

March

The Flavour Awakens

Spring flavour photo reveal + naming contest

Interview: The story behind our floral flavours

Cupcake garden picnic styling Reel

Blog post: ‘Desserts that inspired our March range’

April

Spring Fling & Sweet Surprises

Easter cupcake unboxing video

April Fools’ fake-out cupcake prank post

Recipe breakdown: Surprise-centre technique

Email: What’s inside this month’s mystery box?

May

Cupcake Garden Party

Lemon thyme swirl assembly tutorial

Mother’s Day gifting testimonials

Poll: Build your dream garden cupcake

Email: Sweet Treats x Garden Party bundle promo

June

Sweet Summer Vibes

Eton Mess cupcake smash close-up (Reel)

Pride Month rainbow box spotlight

Picnic-perfect cupcakes: flat lay series

Email: Early access to summer flavour drop

July

Scoop & Swirl

Neapolitan cupcake layering tutorial

90s ice cream nostalgia meets cupcakes (flashback)

UGC: Summer bites contest

Email: Vote on next ice-cream inspired flavour

August

Dessert Remix

Banoffee inspiration: sketch to bake

Crème brûlée centre ‘tap + crack’ slow-mo

Taste test: Classic vs. Cupcake version

Email: Spotlight on our mashup cupcake series

September

Back to Baking

PB&J cupcake for school lunchboxes

Bake Off-style challenge: Guess that flavour

Baker Q&A: Fall flavour favourites

Email: Cosy cupcake bundles now live

October

Trick or Treat Yourself

Cupcake ‘costume’ decorations for Halloween

Mystery flavour unboxing challenge

Pumpkin spice caramel core prep (timelapse)

Email: Spooky box presale opens

November

Thanks & Treats

Who you’re grateful for (mini UGC stories)

Cosy dessert-style cupcakes feature

Black Friday flash sale graphic

Email: Small biz spotlight + Thank You coupon

December

Cupcake Wonderland

Behind-the-scenes: Festive cupcake shoot

12 days of cupcakes countdown (Reel)

UGC highlight: Customer gifting moments

Email: Final Christmas order deadline reminder

with ChatGPT as your co-pilot (other generative AIs exist—LOL), it's not just possible—it’s a repeatable, strategic workflow I created during a season of pure content chaos—when the “what should I post?” spiral was stealing my joy and energy. 


This method changed everything for me. I shared it with my clients and saw it simplify and streamline their entire content strategy too. Now I’m handing it to you—step by step—so you can plan faster, post smarter, and finally stay consistent without the burnout.


Let’s walk you through it.



🤔 Content Chaos vs. Clarity: The Choice Is Yours

Creating a full content plan in advance isn’t just about freeing up time (although that’s a major win!). It allows you to:


  • Stay consistent with your message and values across all channels.

  • Build a stronger connection with your audience since they’ll see you more regularly.

  • Plan around your business’s big dates, product launches, or promotional periods.

  • Measure what’s working and make adjustments without scrambling.


More importantly, you can let go of that constant feeling of "I need to post something today" and, instead, focus on strategies that will drive growth.


Although this method works for any business, we’re going to use a cupcake business as our example to make each step easy to digest. Whether you’re selling cupcakes or a finance service, these steps are adaptable to your unique brand—just follow along and swap in details that match your business.



🎯 Step 1: Get Crystal Clear on Your Brand Goals

Before you plan what to post, get clear on why you're posting. These few minutes working on clarity will shape everything that follows.


Ask yourself:

  • What do I want to achieve with my content this year?

  • Who exactly am I trying to reach—and what do they need from me?

  • What actions or results am I hoping my content will drive? (e.g., sales, visibility, engagement)


For Sweet Treats Cupcakes, the goals might look like:

  • Building a loyal online following

  • Reaching couples, families, and dessert lovers who crave imaginative cupcake takes on classic desserts—like banoffee pie cupcakes or crème brûlée–inspired centres—and who are eager to experience signature flavours they can’t get anywhere else

  • Boosting online traffic and visibility


Having clarity here is essential. Write these goals down and keep them handy because every piece of content you create will tie back to them.


Tip: Not sure where to start? Try asking ChatGPT:

“Hey Chat! Please act as my expert brand strategist and help my business Sweet Treats Cupcakes that specialise in imaginative cupcake twists on classic desserts—like banoffee pie cupcakes or crème brûlée–inspired centres and sell online. What sort of brand goals and conversions should my content help me achieve this year?"


🎁Bonus: Have a quick win on me, try my prompt template yourself

Hey Chat! Please act as my expert brand strategist for my business [insert business name] that [insert description of business] which sells [online/ locally] and suggest what sort of brand goals and conversions should my content help me achieve this year?"


Now you're not just posting content—you’re setting strategy in motion.



💡 Step 2: Brainstorm Your Content Themes

Once you know your goals, start brainstorming overarching themes for the year. Think of these as your “content pillars” that will guide what topics you cover and the formats your audience will enjoy most.


Examples of Content Themes for Our Cupcake Biz:

  • Behind-the-Scenes Videos

  • New Flavour Drops

  • Customer Spotlights & UGC

  • Recipe Reveals


Tip: Use ChatGPT to help you brainstorm themes

"List themes for Sweet Treats that will guide the topics I want to cover, allow me to create in the format my audience will enjoy most and would give my brand and conversion goals the best chance to achieve”


📅 Step 3: Divide and Conquer with Monthly Content Focus

With your themes in place, it’s time to map out your content for the year. A monthly theme focus keeps your content varied and engaging.


For Sweet Treats Cupcakes, you might plan it out like this:

  • January: New Year, New Flavours

  • February: Baked with Love

  • March: The Flavours Awaken

  • April: Spring Fling & Sweet Surprises

  • May: Cupcake Garden Party


Tip: Stuck? Ask ChatGPT:

“What monthly content theme focus could I use? Please suggest a new Sweet Treats theme every month”


🤖 Step 4: Use ChatGPT to Generate Your Weekly Topics

So you now have 12 solid themes for each month! Great job. Now here’s where the magic happens. With ChatGPT, generating specific topics for each week is easy.


For each theme, ask ChatGPT for a month’s worth of ideas. Here’s how it works for Sweet Treats Cupcakes:

“Generate 4 content ideas for a month on the theme of 'Baked With Love' targeted toward cupcake enthusiasts and couples looking for unique dessert options. Please include ideas like New Flavour Drops, Customer Spotlights & UGC, Recipe Reveals that can help boost online traffic and visibility and build a loyal online following"

Possible Ideas Could Include:

Week 1

Week 2

Week 3

Week 4

Valentine’s Day cupcake gift guide (carousel)

Crème-filled heart cupcake video reveal

Customer love story post + giveaway

Email: Limited edition love box pre-order


In just minutes, you’ll have weekly topics for the whole year that align with your main themes.


Tip: Don’t be afraid to refine the ideas you receive! Use ChatGPT to tweak them based on what feels right for your brand and audience.



🔧 Step 5: Refine and Tweak As You Go

Your content plan should be a living document. Monitor what resonates with your audience and make adjustments.


The beauty of this framework is that it provides a structure, but you’re not locked in. As you gain insights and understand what content your audience loves, you can refine your approach.



🚀 Next Level ShiFT


Want the full system of Content Planning Templates in Your Hands?

I'm thinking about turning this into a full Content Planning Prompt Pack—complete with exact prompt order, done-for-you templates, and a guided walkthrough on how to brief ChatGPT properly for your business to get great results every time.


If we get enough interest, we’ll launch it.


We’ll only build it if you tell us it’s needed—this is your chance to shape the launch. If you're on the waitlist you will get early access + exclusive bonuses when it drops.


👉🏽 Join the Waitlist Now to show your interest and be the first to know when it drops.




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